Choose an organization that focuses on one of these areas in the market: competi

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Choose an organization that focuses on one of these areas in the market: competi

Choose an organization that focuses on one of these areas in the market: competitiveness of cost, quality, flexibility, speed, innovation, and/or service. An example would be choosing ALDI or LIDL. Their cost marketing positioning strategy is providing customers with international goods for a lower price and, in turn, saving business fees by not providing bagging products for free. (This is just an example. Do not use this example for your project.) 
Use the following steps below to create an effective marketing positioning strategy in 1,000-1,200 words for your chosen organization.
Determine the organization’s competitive difference in the marketplace. Are they focused on cost, quality, flexibility, speed, innovation, and/or service? Explain how.
Research and determine the company’s current market position in this arena.
Analyze the company’s product position in the marketplace and explain how their strategy influences competitors.
Develop a revised positioning strategy for the organization based on determined competitiveness.
You may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format. Please use reputable sites (e.g., .gov or .edu sites) for credible sources, and avoid sites that are not generally accepted academic resources (e.g., Wikipedia). Be sure to include a References page in APA style that credits the sources you used in your essay. Do not include an abstract. Including a cover page is optional. 

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