Assessment requirements: The PACE of innovation:  ”The list” that shows what o

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Assessment
requirements:
The PACE of
innovation: 
”The list” that shows what o

Assessment
requirements:
The PACE of
innovation: 
”The list” that shows what others need to do….but can’t !!!
Watch the following Video and answer the following questions:

1. Car companies, in general, practice
incremental innovation. What type of innovation is in evidence in Tesla?
Support your answer with relevant examples? L O 2 & 4
2. How important is a culture of innovation in an
organisation and how does Tesla operate innovative management
initiatives/practices? L O 2 & 4 
3. How can the ‘traditional’ car industry fight
back? Should it fight back or develop new segments? L O 1, 2, & 3
4. Analyse the marketing strategy of Tesla. Musk
seems to be indicating that his ‘Zero Dollar’ marketing strategy may not
be working. L O 2, 3, & 4
5. Has Tesla, as a brand, ‘crossed the chasm’? L
O 1 & 3

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