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Attempt this Discussion assignment upon completion of reading chapter #1 and studying the associated materials provided.
Kotler tells us that Marketing is about creating and delivering products of value to selected target market members.
Answer the following three questions by writing one complete paragraph.
Q1. Classify the product. Use appropriate terminology/vocabulary.
Q2. Demographically, which consumer(s) might be interested in purchasing?
Q3. What is the likelihood of the product being successful and profitable? Find online research supporting your answer. Cite the source.
Your response must be a 300-word narrative (paragraph containing complete sentences, proper grammar and punctuation). Your response must include at least five terms/vocabulary learned to-date. Your response must cite two references. See Course Tools > Reference List. +5 points
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