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In this case study assignment, students will delve into the strategic leadership
In this case study assignment, students will delve into the strategic leadership transitions at Ford Motor Company, examining the successive CEOs’ approaches to steering the company through various challenges and opportunities.
This assignment aims to provide students with an opportunity to critically analyze the strategic leadership transitions at Ford Motor Company. By examining the visions, strategic initiatives, and performance outcomes of successive CEOs, students will deepen their understanding of strategic leadership concept in a real-world context. Through this analysis, students will develop their analytical, critical thinking, and communication skills essential for effective decision-making in strategic management roles.
Read the case study “Case 12 – Ford: Travelling Two RoadsLinks to an external site.” from your textbook, paying attention to the successive leadership transitions and their strategic implications for the company. You can download the case here.
Analyze the strategic leadership approaches adopted by successive CEOs at Ford Motor Company by using the prompts provided in the answer sheet. Evaluate their vision, strategic initiatives, adaptation to changing trends, alignment with internal capabilities, and influence on firm performance and competitive advantage.
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