The Assignment must be submitted on Blackboard (WORD format only) via allocated

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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
The due date for the Assignment is by the End of Week 6 (03/08/2024)
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
Describe the place of small business in history and explore the strengths and weaknesses of small business. (CLO1)
Outline the solid understanding of the potential of entrepreneur in today’s competitive business world. (CLO2)
Assignment 2
Reference Source:
Textbook:-
Scarborough, N.M. & Cornwall, J. (2015). Entrepreneurship and effective small business management (11th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 9780133506327 (print); 9780133508239 (e-text).
QUESTIONS:
1.Explain the concept of the marketing mix. What are the four Ps? How can an entrepreneur use bootstrapping in the marketing mix?(4 Marks) (Minimum 200 words)
2.Explain the differences among promotion, publicity, personal selling, and advertising. Support your answer with examples. (3 Marks) (Minimum 200 words)
3.Why is it important for entrepreneurs to develop financial plans for their companies? And How should a small business manager use the financial ratios? (4 Marks) (Minimum 200 words).
4.What are the four rules for effective bootstrapping? How could you apply these rules to a business that you have started or are hoping to start some day? (4 Marks) (Minimum 200 words).
Important Notes: –
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
You must include at least 6 references.
Use APA style for writing references.
Good Luck
Answers

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