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Learning Outcomes:
Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations. CLO-2
Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations. CLO-6
Assignment Question(s):
Select a well-known publicly owned company then write a five-part essay that concentrates on the following:
1- Briefly introduce your essay then offer a background on your selected company (i.e. available and public information about the top management of the company/ board of directors, financial statements, business model, and key competitors). (2 Marks) (Minimum 150 words)
2- Apply the resource-based view of the firm to determine core and distinctive competencies of your selected company. (3 Marks) (Minimum 150 words)
3- Use the VRIO framework and the value chain to assess the company’s competitive advantage, and how it can be sustained. (4 Marks) (Minimum 250 words)
4- Discuss how the business model of your selected company could be imitated and assess the company’s corporate culture, and how it might affect a proposed strategy. (4 Marks) (Minimum 250 words)
5- Discuss the future of this company if it continues on its current path and conclude with a summary of key ideas of your essay. (2 Marks) (Minimum 150 words)
Important Notes: –
Avoid Plagiarism Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing the references.
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