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Think about two of your recent purchases: one tangible (physical) product and one intangible (e.g.,
digital product).
1. Describe each of the products in detail, including the product/brand name, how much you paid for
them, and where you bought them.
2. Explain what type of basic consumer needs each of the products fulfills.
3. Discuss why you wanted those particular products.
4. Finally, describe how each of the products creates value for you. In other words, explain how the
products benefit you or enhance your life.
• To earn full points, you need to understand the difference between “needs” and “wants” and
incorporate the concepts into your answers.
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