Valuation and rates of return are essential concepts in the world of managerial

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Valuation and rates of return are essential concepts in the world of managerial finance. How do you approach valuing a potential investment and determining its rate of return? What factors do you consider when making these calculations? Please also share your thoughts on the importance of accurate valuation and understanding rates of return in making strategic financial decisions for a company.
Use at least one scholarly source for support.  Cite and reference in APA.

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