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Unit 4 Assigned Reading:
Strategic Analytics: Integrating Management Science to Strategy: Chapters 9 & 11
Galli-Debicella, A. (2021). How SMEs compete against global giants through sustainable competitive advantages. Journal of Small Business Strategy, https://doi.org/10.53703/001c.29812
Strizhakova, Y., & Coulter, R. (2019). Consumer cultural identity: Local and global cultural identities and measurement implications. International Marketing Review, 36(5), 610-627. https://doi.org/10.1108/IMR-11-2018-0320
Colorado Technical University Online
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