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Rhetorical Analysis Essay
Purpose: To write an essay that conveys and supports an original claim about how rhetorical elements create meaning.
Learning Objective: To closely examine the ways in which the rhetorical moves of a text shape information; and to construct and support an original claim based on that examination.
Analyze a Movie Trailer.
Your job is to watch the Bad Boys Ride or Die movie trailer and offer a detailed analysis of the rhetorical moves of the trailer.
Process: Watch it a few times and note your initial reactions. Watch the trailer again a few times and this time closely observe the elements. The trailer relies in part on pathos; the trailer is hoping to elicit emotion in the viewer. Examine at least three rhetorical moves (music, scene editing, lighting etc.) that the trailer uses in its attempts to bring forth this emotion and how these are working. Make sure you are clear on both what the emotion is and how it is created.
Synthesize your findings into a thesis-driven essay that makes an argument about your chosen trailer, a message it conveys, and how it succeeds at selling the film.
Avoid stating the obvious. For example, statements that an action movie trailer is appealing to fans of action movies, or that a cartoon is for children, are not compelling arguments. Instead, examine how your chosen trailer appeals to varied audiences in different ways. Finally, consider this, the trailer you’ve chosen is not only trying to elicit feelings in viewers, but it is also connecting that emotion to a message. Why does this matter and how does it sell the larger film?
Remember: your job is to analyze the trailer, not the film. The trailer’s purpose is two-fold: to convey a message and sell a film. Analyzing a whole film requires a different approach. I recommend you choose the trailer of a film you have not seen to avoid completing this assignment incorrectly.
Audience: Your audience is someone familiar with the trailer but not familiar with the deeper meanings of the trailer. Your job is to explain to them how the trailer creates meaning and what the underlying meanings of the trailer are.
Format: Minimum 750 words, typed, double-spaced, Times New Roman 12 pt. font, with MLA (or APA) heading, pagination, and title.
Citation of your chosen source is required in either a Works Cited (MLA) or References (APA) page
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