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Using your consulting sessions’ insight on O’hare International Airport (SEE ATT
Using your consulting sessions’ insight on O’hare International Airport (SEE ATTACHED SPECIFICALLY RECOMMENDATIONS OF THE PRODUCT, PRICE, PLACE, AND PROMOTION), develop a virtual presentation highlighting recommendations for each of the extended marketing mix elements. Consider the trends in aviation and the influence of technology as you work towards developing a marketing mix strategy for the airport.
Presentation Content
At a minimum, your presentation should do the following:
• Summarize the environmental factors impacting the airport.
• Describe the airport’s customer segments.
• Highlight recommendations for each of the seven marketing mix elements.
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