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TOPIC 1: Connecting with Customers
Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?
TOPIC 3: Branding and Positioning
Case Study: Coke vs. Pepsi This case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study: Coke vs. Pepsi: 100 Years of Contention
Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products? Be sure to use examples from the case study.
Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.
How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?
Answer each topic separately and should be 250 words and have 3 sources (1 internal & 2 External dated 2018 to present)
Internal Sources:
https://leocontent.umgc.edu/content/umuc/tus/mrkt/mrkt310/2225/learning-resource-list/branding-elements.html?ou=702046
https://leocontent.umgc.edu/content/umuc/tus/mrkt/mrkt310/2225/learning-resource-list/positioning-and-repositioning-offerings-.html?ou=702046
Requirements: 500 Words Times New Roman Size 12 Font Double-Spaced APA Format Excluding the Title and Reference Pages
Please be sure that the answer comes up with way less than 18% on Studypool’s internal plagiarism checker since anything above this is not acceptable according to Studypool’s standards. I will not accept answers that are above this standard.
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Please be sure to carefully follow the instructions
No plagiarism & No Course Hero & No Chegg. The assignment will be checked for originality via the Turnitin plagiarism tool.
Please be sure to include at least one in-text citation in each paragraph(s).
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