Method of assessment This module will be assessed through a 3,000 words individu

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Method of assessment
This module will be assessed through a 3,000 words individu

Method of assessment
This module will be assessed through a 3,000 words individual assignment in report format
that covers the learning outcomes. The assessment method helps to develop your capacity
to be an independent and autonomous learner. Specifically, the assessment is designed to
expand your knowledge and expertise relating to the theory and practice of international
marketing.
On successful completion of the module, you are required to produce an international
marketing plan for a foreign brand entering the Hong Kong market.
Formative feedback will be provided to you during seminar and tutorial sessions by the tutors.  

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