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Examples of international marketing blunders?
Should a company that offers its products internationally customize its marketing strategy to each market, or is “one size fits all” a preferred approach? Why? When would one work better than the other?
What does “Made in the USA” actually mean?
What marketing tools or tricks are likely to be equally effective worldwide?
If a company chooses to use the same marketing strategy in a different country, what challenges can it face?
Should a company charge the same price for its products/services in different markets? Why?
When marketing your product in a foreign market, should you hire a local marketing consulting company, find a local distributor or rely on the internal resources of your company? Why?
Can/should the government control prices on products sold by private companies?
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