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The assignment is to analyze one of these three companies using the concepts we discussed throughout the course. as well as tools to analyze the content strategy and come up with all the element of the digital strategy canvas we discussed in class, considering what is the value they create for their users through content, and what content do they use to leverage that value, in terms of: social media, blog content, community creation, storytelling, testimonials, etc. – i have shared all the course slides if needed + group presentation (which i need something similar)
– please be as simple as possible, nothing complicated -if you can share short report paper please do
– add as much exhibits for clarification
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