Purpose: Nutting (2019) suggests that websites are essential marketing tools for

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Purpose: Nutting (2019) suggests that websites are essential marketing tools for small businesses. The purpose of this assignment is to provide students with an opportunity to gain hands-on experience with some of the free online tools that are available to help market their businesses.
Step 1: Go to www.wix.com
Create an account using your PennWest email address.
Under ‘What kind of website do you want to create?’ please select Business
Select how you want to create your website (it is easiest to use the Wix Editor)
Search and select a template that matches your business concept
Most sections are ‘click and edit, drag and drop’ style
Need Extra Help? Wix offers tutorials within the website or here are a few from YouTube:
Brad Scott Fitness Wix Testimonial 
Wix Tutorial by Ed Lee 
Trouble Shooting in Wix:
Wix offers an interactive support center to help guide you through any issues. If the diagnostic tool does not solve your problem, you will be prompted to submit a ticket. Issues are usually resolved within 24 hours.  You can find the ‘support’ tab in the top right-hand corner of the website or by clicking this link.
Step 2: Creating the website
This assignment allows you to have creative freedom in an effort to help you ‘build your brand’ and send the right message to your potential target market. Your website can go into as much depth as you want, but please do not purchase additional features. Refer to the grading rubric below to ensure you have included all the required elements.
Step 3: Publish your website (you can deactivate upon completion of the course)
Step 4: Cut and paste a link to your website onto the discussion board. Home Page: This is the first impression! You will want to make sure it is a true representation of you and your business. This is the perfect place to highlight your branding (logo, slogan, mission and vision statement, testimonials, etc.). 5 points
About Us: This section allows you to make a personal connection with the target market by providing a personalized page about your business. This is a great place to discuss your personal philosophy related to your business venture (personal training, yoga, wellness coach, etc.), a biography about yourself, upload pictures to help establish an interest. Remember the whole concept of marketing is to engage the audience to the point where they want to learn more! 10 Points
Upcoming Events/Promotions: Based on the readings from this week, create a promotion, activity calendar or purchase/sales incentive. Be creative and informative! This is an opportunity to attract more clients, increase participation and/or focus on retention. Details are very important here! You will want to ensure the reader is fully informed about the promotion, activity or incentive. The text discusses several examples in chapters 12, 13 & 16 to help spark your inspiration. 10 Points
Contact Information: This section of your website should show your hours of operation, address and basic contact information. For the purpose of the assignment, please do not provide your personal address or details. 5 Points
Facilities/Services: On this page you will provide an overview of the facilities and/or services your business offers. Highlight the unique features of your business that will set you apart from the competition. Feel free to include pictures. 10 Points
Virtual Component: Here, you must have a virtual component within your website. This is unscripted/open-ended. Be creative! 10 Points
Overall Design: Finally, you will be graded on the overall cohesiveness and comprehensiveness of your website. Does your platform send a clear message to your target market? Did you include pictures or videos to personalize the design? Is the website free of spelling and grammatical errors? Is there consistency in terms of font, size, and design? 10 Points

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