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Case Study 4 on “Red Bull” is due by Saturday June 22 at midnight. The Case Study is at the end of Chapter 12 on pages 279 – 280 of Kotler and Keller, 16th Edition. You will be graded out of total 4 points (1 point each for the summary and answers to the 3 questions).
Case Studies are to be done in Power Point, on an individual basis.
First slide: Case Study title and your name and date.
Next 1 to 3 slides: Summarize the case, highlighting the key points.
Next 1 to 2 slides for each Question: Answer Questions 1, 2 and 3 from the end of the case. Write the Question as the title of the slides. Bullet points are recommended to make it more readable compared to paragraph format.
Use original analysis, in your own words, incorporating concepts from the Chapter as much as possible in your Answers. You are welcome to add relevant additional information from web research.
Upload your ppt or pdf file to submit.
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