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Once you have an entrepreneur in mind to research, tell me about them and why you selected him or her. How did they get their start? Who or what influenced them? In your opinion, what do you think help aid in their success? What mistakes did they make along the way? Was their business successful? If so, why? Who was their target market? Please remember you will need to identify each segment of their target market. Identifying the target market is essential because you must know your customer. Did they have a secret selling sauce? What is their competitive advantage and did that drive their success? What about the profitability ratios mentioned in our textbook, which one is most important to your entrepreneur? Which one did they focus on or should they have focused on more? Since employees are our greatest asset, did the entrepreneur you selected buy into that belief, and what makes you think that? These are some ideas you may explore in your research paper but you are welcome to add more information and ideas as well.
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