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Questions from the Readings assigned from the PDF-book text (AAC: Ch 7, “The Lan
Questions from the Readings assigned from the PDF-book text (AAC: Ch 7, “The Language of Advertising”)
Questions to Respond to, in a half-to-full page writeup in TOTAL (i.e., NOT a half-to-full page writeup for each), answering your choice of TWO below:
What are the two main functions of advertising language?
In which type of advertising is advisable to use the interior monologue technique?
What is the role of the scientific language in advertising?
Why is describing a product’s benefits inaccurately problematic?
What is the concept of “resounding non-statements” referring to?
What is the role of figurative language in advertising?
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